3e Handels- und Dienstleistungs AG – Austria’s leading specialised trade cooperation!

"Our goal as the 3e group is clear: we create real added value for our members. In addition to attractive purchasing benefits, we offer a comprehensive range of services - from marketing and product range solutions to modern store concepts. Specialist retailers stand for quality, advice and proximity, and this is precisely our unique selling point compared to traditional DIY. We want to support and strengthen our members in a targeted manner: with a range of products and services that bring them real, tangible benefits."

Mag. Bernhard Reiter, CEO

"A key success factor for 3e member companies is target group-orientated product ranges, which are designed by 3e Category Management and developed at the best possible purchase prices and conditions.

In addition, the expansion of the delivery programme from the 3e central warehouse to ensure a fast and needs-based supply of goods for the member companies is an important strategic focus of 3e Category Management. AHS Austria Hartwaren, Service und Marketing GmbH, a subsidiary with more than 25 years of import experience, is responsible for the procurement of non-European markets.

In addition to well-known manufacturer brands, 3e's own brands are of great importance, as they are exclusively available to 3e's partner companies. Cooperative collaboration with trading partners is of central importance. In addition, 3e member companies and co-operation partners can benefit from third-party contracts with contracted suppliers, which is another service provided by the group."

MAG. KLAUS ESTFELLER, MBA

Head of Category Management, authorised signatory

"The main topics in the commercial area are management based on transparency and increasing digitalisation.
 
We support and advise our members as well as the central division and the branches as an internal service provider in the areas of finance, accounting, controlling and legal issues."

Frank Herbertz

Head of Finance, Controlling and Administration, authorised signatory

"Existing business models are being called into question by digitalisation and markets are becoming increasingly volatile. We provide help and support to meet these challenges. We digitalise business processes so that we have the right answers to changing market conditions. Whether artificial intelligence, big data or IoT, 3e IT provides concrete and beneficial tools for the future topics of the 4.0 world.
The focus is on data, timeliness, transparency and agility. In order to master the challenges of digital transformation efficiently and sustainably, IT offers our members professional core services.
 
In logistics, we focus on the essentials: The right goods are provided to our customers and members at the agreed time at the right place in the desired quality.
Omnichannel and new forms of distribution logistics will open up numerous opportunities for us as a buying group.
 
As 3e, we grow with the success of our customers and members."

Oliver Stiksel Mag.

Head of IT & Logistics, authorised signatory

"Sales is more than just selling. The retail landscape, framework conditions, customer expectations and purchasing habits have changed significantly and have presented retailers with new challenges. At the same time, marketing has become increasingly digital: online and offline channels are merging, while influencers, AI-generated advertising and AI-supported purchasing are massively changing the way customers are addressed.

What has remained unchanged, however, is customers’ desire for fast, high-quality solutions and personal support. That is why we see our role in sales and marketing as providing the best possible support to our partners and members. With the right product range, high availability and logistical support, we create the foundation for this. In addition, we support them with shelf concepts, services, campaign planning and process optimisation.

To reach end consumers in both the private and commercial customer segments, we develop tailored marketing measures – from print advertising, social media and newsletters to support for in-house fairs and local activities. We use AI in a targeted way to increase efficiency.

The ideas and wishes of our customers and partners, together with the expertise of our specialist departments, flow into scalable yet locally adapted product ranges, services and strategies. The market knowledge of our local partners plays a central role in this. With the right marketing mix, we reach the defined target groups efficiently and create high conversion rates in both online and offline business. In this way, we ensure that our partners can offer their customers the right solutions and successfully master the upcoming challenges in retail."

Karsten Schneidereit 

Head of Sales & Marketing

"People, culture and communication are key success factors in a high-performance network like the 3e Group. Our aim is to promote a value-based culture that enables trust, cooperation and development. Communication plays a key role in this - internally with our employees, in exchanges with our members and in our professional press work. This is how we create orientation, strengthen identity and make change possible."

Mag. Verena Ortner

Head of People, Culture & Communications