The 3e Group is an association of specialist dealers in the hardware industry. Its purpose of business is the furtherance and support of the affiliated member companies in Austria and abroad. The external sales of the group members was 709 million Euros in 2021, 525 million of which was in Austria alone. The 3e Group is thus one of the major players on the Austrian DIY market.
More than 300 renowned companies from Austria and abroad bundle their purchasing activities and ensure their competitive lead with joint market concepts.
For the customers this means significant advantages in both the price and the quality of the offered products.
As well as the bundling of the purchasing potentials of the affiliated member companies, 3e makes available various specialised trade concepts.
These assortment and site-specific "retail brands" enable the member companies to differentiate themselves clearly from competitors and are synonymous with a large service community.
In order to achieve the highest possible market penetration of these internationally protected brands, numerous advertising measures are available for the concept users.