3e Handels- und Dienstleistungs AG – Austria’s leading specialised trade cooperation!

"The 3e Group pursues the credo "successful together" and focuses on strengthening its members and a clear customer orientation as key factors. The holistic promotion of our affiliated member companies is our top priority.

In addition to pooling purchasing potential, our services also include the provision of private labels, logistics for the supply of goods, the development of sales concepts, ongoing on-site advice and marketing and advertising measures. We also offer a wide range of IT services that enable a comprehensive omnichannel concept.

Thanks to this broad range of services and our focus on strengthening our members and a clear customer orientation, we are an attractive partner for our existing and future members. We are convinced that only strong companies will continue to develop and be successful in the long term. That is why we work every day to provide our national and international members with the best possible support and to continuously improve our association group."

Mag. Franz Koll

CEO

"3e is now successfully active in twelve countries in Central and South Eastern Europe, providing expert local advice. Our comprehensive range of services extends from purchasing, the 3e central warehouse, supplier contracts and a variety of services to sales concepts and expertise, all from a single source.

Our aim is to build long-term relationships with our members, support them in the further development of concepts and promote their activities in the B2B and B2C sectors. The aim is to steadily expand existing markets and gain new member companies in other countries. Our members are at the centre of our efforts, because only together can we successfully overcome the challenges of the future."

Denes Balazs

Head of Sales International

A key success factor for 3e member companies is target group-orientated product ranges, which are designed by 3e Category Management and developed at the best possible purchase prices and conditions.

In addition, the expansion of the delivery programme from the 3e central warehouse to ensure a fast and needs-based supply of goods for the member companies is an important strategic focus of 3e Category Management. AHS Austria Hartwaren, Service und Marketing GmbH, a subsidiary with more than 25 years of import experience, is responsible for the procurement of non-European markets.

In addition to well-known manufacturer brands, 3e's own brands are of great importance, as they are exclusively available to 3e's partner companies. Cooperative collaboration with trading partners is of central importance. In addition, 3e member companies and co-operation partners can benefit from third-party contracts with contracted suppliers, which is another service provided by the group.

MAG. KLAUS ESTFELLER, MBA

Head of Category Management, authorised signatory

"The main topics in the commercial area are management based on transparency and increasing digitalisation.
 
We support and advise our members as well as the central division and the branches as an internal service provider in the areas of finance, accounting, controlling, HR and legal issues."

Frank Herbertz

Head of Finance, Controlling and Administration, authorised signatory

"Emotionally linking bricks-and-mortar stores with online offers - this is a challenge that needs to be mastered.

On the one hand, we need to emphasise the special added value of bricks-and-mortar shops and create an emotional shopping experience, inspiration, feel and services. On the other hand, we need to significantly expand digital services in the direction of omni-channel and supplement the shop with digital elements for real customer benefit and develop it into a service point.

This is also the objective of the unique omni-channel specialist retail shop for tools and gardening."

Daniel Karl

Head of Business Development & Expansion

"Advise, sell, analyse and develop: These are the core values in sales with which we remain successful in the long term. We combine the experience and success of our own markets and our members in order to derive strategies for further development in sales. In this way, we optimise our success strategy with regard to the changing challenges in sales.

Our customers usually come to us with specific ideas, as they have already gathered information on the Internet in advance. In addition to expert advice, we therefore also offer a comprehensive range of services. By expanding our services, we want to strengthen our members and our own markets now and in the future. In sales, we see ourselves as the interface between the expectations and ideas of customers and members. Our aim is to develop and implement a successful sales concept based on these expectations and ideas."

Erich Karl

Head of Sales, authorised signatory

"Existing business models are being called into question by digitalisation and markets are becoming increasingly volatile. We provide help and support to meet these challenges. We digitalise business processes so that we have the right answers to changing market conditions. Whether artificial intelligence, big data or IoT, 3e IT provides concrete and beneficial tools for the future topics of the 4.0 world.
The focus is on data, timeliness, transparency and agility. In order to master the challenges of digital transformation efficiently and sustainably, IT offers our members professional core services.
 
In logistics, we focus on the essentials: The right goods are provided to our customers and members at the agreed time at the right place in the desired quality.
Omnichannel and new forms of distribution logistics will open up numerous opportunities for us as a buying group.
 
As 3e, we grow with the success of our customers and members."

Oliver Stiksel Mag.

Head of IT & Logistics, authorised signatory

"Accompanying each individual customer along their customer journey and delivering the right message at all touchpoints along the way is the challenging task of the 3e marketing team. We don't differentiate between digital and traditional touchpoints, but we do differentiate between individual customers. Because every customer is unique and so we address each customer individually, i.e. with exactly the right message - at the right time - in the right place. Standardised and mass advertising are a thing of the past, relevance is the new magic word, which is reflected in our targeted measures.
 
The marketing team offers a broad portfolio in areas such as graphics, brochure coordination, events, OOH, online marketing, social media, marketing automation, CRM and e-commerce. All with the aim of supporting our 3e members so that they can continue to operate successfully in the market both online and offline."

Nicole Sumah

Head of Marketing