Serbia lies in the centre of the Balkan peninsula and its landscape consists of, on the one hand, the fertile Pannonian Plain in the North and a varied region of mountains, plateaux, basin landscapes and floodplains in the South.
The economic performance of the country declined severely in the 90s due to the Yugoslavian wars. Just a few years later, the global financial crisis caused another bitter setback. To support the upwards trend, Serbia cultivates many contacts to international business collaborations and is also a candidate for entry into the EU.
There is already longstanding cooperation between 3e and hardware retailers. Both the entrepreneurs implementing the LET'S DOIT distribution concept and also purchasing-oriented members are being supported for their commercial success.