There has been a 3e branch in Brno since 2000. Upon market entry in the Czech Republic, Austria’s neighbour to the north, there existed a dense network of regional wholesalers that were closely connected to retailers. The entrepreneurs recognised the potential for target-group-appropriate addressing of consumers and have since then been cultivating an independent market image in cooperation with 3e.
Trade in the Czech Republic – as in many neighbouring countries – is registering growth in online commerce. At present, the major challenge consists of strengthening over-the-counter trade.