Albania is located at the transition from the Adriatic to the Ionian Sea with national borders to Montenegro, Kosovo, Macedonia and Greece. More than two thirds of the national territory of Albania is taken up by hill country and high mountain regions. Along the coast there stretches an alluvial plane, which is becoming increasingly important for tourism.
Since the 1990s, privatisation and economic development have been making progress in Albania. The economic growth is, however, still dependent to a large extent upon international company contacts and the Albanians living abroad.
3e has also been cultivating contacts to Albanian retailers for some years. The combination of performance, know-how and country-specific market cultivation promises great potential for the hardware sites.